
That's the question I found myself asking the bad guys as I watched
Taken, a Liam Neeson and Famke Jansen movie. In case you haven't heard of this particular flick, in a nut shell it's about a father whose estranged daughter is taken by sex traffickers while traveling in Paris with her wealthy friend. As the story unfolds, we see the father, who is also some kind of ex-special agent/super spy, mow down tons - and I mean tons - of bad guys on a quest to find and rescue his daughter.
As a movie Taken was okay, interesting if somewhat predictable. Where it earns its money, though, is as a motivator of discussion.
First, there is the central theme, sex trafficking - clearly a deplorable industry deserving of only the most harsh and cruel punishments. Apparently, it is easy to lead young girls astray. Parents pay attention to your daughters, particularly if they are pretty. While wealth and affluence can draw attention to a girl, it does not necessarily provide a motive. Unlike kidnappers, sex traffickers are not looking for ransom. The relative wealth of their victim's family is somewhat irrelevant. The only thing that really matters is that the girls be attractive and apparently pure. Now that I think about it, the sex trade seems to have the same criteria as high school popularity.
The second thing I found myself thinking about was where the break even point was for the bad guys. Multiple times during the movie Liam Neeson (the father) tells the bad guys all he wants is his daughter back. While this is a pretty standard line for these kinds of movies, I actually believe that the father is sincere. He bypasses several (think dozens) of drugged, bound, and brutalized young women without so much as a pause. Clearly, he has been desensitized to a point where there is no overriding social indignation fueling his actions. Really, all he wants is his daughter.
Which raises the big question. Assuming profit is the overriding motive for the bad guys, why didn't they just give the father back his daughter? Throughout the movie they throw one pogue after another at the father, ostensibly so they can keep the girl long enough to sell her (and her virginity) to some wealthy reprobate. Now, she's pretty - brunette, 5'11", slim, etc. - but, come on, how much did they really expect to make? $300,000, $350,000, $450,000, $500,000. To the super rich, apparently her value is quite substantial as these are the bids we hear during the flesh auction at the movie's climax. Are these figures the standard or the exception? The movie doesn't really indicate the latter so I would have to assume we are meant to believe these values are representative of the norm. That said, there is no way the girl covered her upkeep. She must have cost the bad guys a substantial amount of money in personnel and capital costs alone!
To the bad guys I have to say this. Its simple finance, don't let sunk costs determine whether you pursue an investment.